Inside the Immersive French Museum Dedicated to Viniculture


Deepen your understanding and appreciation of wine at this state-of-the-art, fully immersive and sensory wine museum in the heart of Bordeaux, France.
Breathe in the beauty. You have just meandered up the River Garrone on a Scenic 5-star truly all-inclusive luxury river cruise, and you arrive in pretty Bacalan. From the water’s edge, you gaze up at a truly unique building. A spiral of gold, with flashes of glass that reflect the idyllic water below.  

Welcome to Cité du Vin, a museum dedicated to wine and all things vinous. It’s perhaps fitting that it is found in the cultural heartland and birthplace of fine wine, Bordeaux. A place where vineyards date back to the time of the Romans – some 2,000 years ago. 

Once you disembark, the distinctive building glitters golden in the sunlight. Completed and opened in 2016 after three years of construction, this complex structure cost more than €79 million (CAD$108 million). Its architecture has been designed to reflect the gnarled curves of vines, swirling wine in a glass and the currents of the Garonne River. 
Cité du Vin
Cité du Vin
Inside, you will be guided through 20 digital zones and rooms and gain a deep understanding of how wine has shaped cultures for thousands of years. Learn of its role in gastronomy, the Bordeaux region, and delve into century-old winemaking techniques. 

View a film projected onto three giant screens as you ‘virtually fly’ over 20 of the world’s wine regions in 17 countries. On interactive tables depicting a vine landscape, take a tour of the world of terroir, listening to the testimonies of 30 winemakers from 10 different regions. 
Cité du Vin
Cité du Vin
Embark on six virtual journeys through time along the Douro, the Rhone, the Rhine, the Seine, the Garonne and the Loire. Then when you think you’ve seen it all, discover the role of the five senses as you play at tables for red and white wines, exploring the colours, aromas and textures of wines. 
After a morning of discovery, you’ll be guided back to your Scenic Space-Ship to continue your 5-star luxury river cruise through Bordeaux. As your journey continues through this breathtaking region, you’ll unlock even more incredible experiences. Feel like a local by shopping with a chef at a French food market, a day trip to Cognac to learn the art of the world’s leading brandy, and a cycle through vineyards that are truly spectacular.  
Cité du Vin
Cité du Vin

Scenic’s truly all-inclusive philosophy means that you can relax in the knowledge that everything is taken care of. On board dining, premium drinks, a butler and an abundance of experiences, just like a visit to Cité du Vin, that take you to the very heart of France.  

Cité du Vin can be visited on a Scenic Freechoice activity during the 11-Day Beautiful Bordeaux, 8-Day Bordeaux Affair or the 11-Day Flavours of Bordeaux itineraries. 

By Katrina Holden.

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