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Our Scenic Story

Wonders Never Cease

Award winning Scenic is the ultimate in luxury river cruising. Our story dates back 29 years, and looking forward, there’s no end in sight.

At Scenic, our credo is: “Never lose your sense of wonder.” We wholeheartedly embrace our passion and continual commitment to delivering consistent excellence in all-inclusive luxury river cruises experiences—we’ve thought of every exclusive, handpicked detail, so that you don’t have to. We give our guests a promise: we are the curators of Scenic Wonder, and it’s up to us to deliver that, every moment of every day you journey with us.



Our Scenic managing director Glen Moroney founds Warrnambool Scenic Coach Tours in 1986, hosting packaged holidays for Melbourne-based seniors clubs along Australia’s famous (and incredibly scenic) Great Ocean Road, to the charmingly small coastal town of Warrnambool.

By the late 1980s and then known as Australian Scenic Tours, we commission a custom-built fleet of 5-star Mercedes Benz coaches, offering luxury tours to high profile destination events such as World Expo ’88 in Brisbane.



In the early 1990s we expand tour programs across Australia and New Zealand, followed by Norfolk Island in 1997 and Southern Africa in 1998.

By the late 1990s and now known as Scenic Tours, the Scenic story reaches Canada’s shores and expands into Alaska and the USA.



Into the first decade of the 21st century: Scenic Tours’ visionary sense of adventure continues, spurring an increasingly diverse and innovative itinerary expansion into every continent—waterways and destinations all across Europe and Russia; throughout Southeast Asia, China, Japan and India; across Central and South America and Antarctica; and right across the Middle East, including Egypt, Jordan and Dubai.

In 2008 Scenic Tours launches the first two cruisers in our exclusive, state-of-the art, high tech custom Scenic “Space-Ship” fleet, for select Europe River itineraries—drawing immediate acclaim and awards as the finest in luxury cruises, by passengers and industry insiders. Scenic Tours continues to expand its Space-Ship fleet across the waterways of Europe, Russia and Southeast Asia.


Beyond Scenic

The launch of Scenic Spirit, the latest addition to our state-of-the-art Space-Ship fleet, heralds an encompassing global vision for luxury travel, and a truly international team—headquartered in Australia with business centres in New Zealand, Switzerland, the United Kingdom, Canada and the USA. Now rebranded as Scenic, we embrace our renewed passion and continual commitment to delivering consistent excellence in all-inclusive luxury travel and river cruise experiences—driving exceptional innovation in itineraries, delivery and service that chart our course into the new Millennium.


The story behind Wonder Never Cease


Watch our brand animation video with a new look at the brand of Scenic.