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Our Scenic Story

Wonders Never Cease

From humble beginnings in Newcastle, Australia, to a global company with business centres in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic is a true success story within the travel industry.

The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began sailing the rivers of Europe.



Our Scenic managing director Glen Moroney founds Warrnambool Scenic Coach Tours in 1986, hosting packaged holidays for Melbourne-based seniors clubs along Australia’s famous (and incredibly scenic) Great Ocean Road, to the charmingly small coastal town of Warrnambool.

By the late 1980s and then known as Australian Scenic Tours, we commission a custom-built fleet of 5-star Mercedes Benz coaches, offering luxury tours to high profile destination events such as World Expo ’88 in Brisbane.



In the early 1990s we expand tour programs across Australia and New Zealand, followed by Norfolk Island in 1997 and Southern Africa in 1998.

By the late 1990s and now known as Scenic Tours, the Scenic story reaches Canada’s shores and expands into Alaska and the USA.



In 2008 Scenic Tours launches the first two cruisers in our exclusive, state-of-the art, high tech custom Scenic “Space-Ship” fleet, for select Europe River itineraries—drawing immediate acclaim and awards as the finest in luxury cruises, by passengers and industry insiders. Scenic Tours continues to expand its Space-Ship fleet across the waterways of Europe, Russia and Southeast Asia.


Beyond Scenic

The launch of Scenic Spirit, the latest addition to our state-of-the-art Space-Ship fleet, heralds an encompassing global vision for luxury travel, and a truly international team—headquartered in Australia with business centres in New Zealand, Switzerland, the United Kingdom, Canada and the USA. Now rebranded as Scenic, we embrace our renewed passion and continual commitment to delivering consistent excellence in all-inclusive luxury travel and river cruise experiences—driving exceptional innovation in itineraries, delivery and service that chart our course into the new Millennium.



The countdown is on until Scenic Eclipse – the World’s First Discovery Yacht – makes her world debut in Athens on 31 August 2018. Scenic Eclipse is the the World’s First Discovery Yacht and the first ocean cruise ship from Scenic. Launching in the Mediterranean on 31 August 2018, her maiden voyage season will include The Americas; Antarctica; Europe and the Mediterranean; and the Arctic and Fjords.




Scenic celebrated 30 years as a leader in its field. The Scenic team has worked tirelessly to earn a world-class reputation for creating and delivering the ultimate cruising and touring itineraries for travellers who seek wondrous experiences and exceptional 5-star service.


The story behind Wonder Never Cease


Watch our brand animation video with a new look at the brand of Scenic.

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